Castle Rock Entertainment - the producers of Shawshank Redemption - is an American film and television production company, and it was initially founded in 1987. Something to note about it, is that it is a subsidiary of Warner Bros. Entertainment, meaning it's professional and well funded. Some notable films they also done are 'When Harry Met Sally...', which is a romance and drama film about two people in a relationship, 'Misery', which is a thriller about a man who taken in after an accident by a woman and kept hostage, and 'In the Line of Fire', which is a thriller and action about a man who wants to save the president. All three are big hits in the box office, meaning that due to this film being made by CRE, it automatically would build hype around it. It's also good to have these producers for the film, as they can provide a good budget due to past films, good props and movie sets available, and good directors, technicians, and people who can do a good job.
The title also gives off a grainy, flushed out and bold look, making it seem sharp and mysterious, but at the same time nothing too fancy or too revealing, making it simple and effective, especially with the font used. This is also supported by the text not having anything behind it, making it the only thing to focus on, and making it not be revealing of anything. It also contrasts well to the genre it is representing, as it gives off the certain vibe that something's going to happen, and whilst accompanied by a black background behind it and the lack of establishment it enforces the idea that it's simply tense.
Tim Robbins is an American actor, screenwriter, director, producer, activist and musician, and is widely known from such films as 'Toy Soldiers', which is an action film about students being kidnapped and fighting back, 'Howard the Duck', a science fiction comedy film about a duck, and 'Top Gun', a famous action-drama film about the air force. To have Tim Robbins' name pop up at the start of the film it would immediately bring some of the audiences in, as Tim Robbins was a rising actor back in the surrounding years. Having Tim Robbins as one of the cast members is a huge improvement on the film as he's an experienced and famous actor. Tim Robins could bring acting, suggestive input, and morale to the set, and overall, make the film better quality throughout all of it.
Morgan Freeman, one of the most popular actors in this present day and even back when this movie was released is an American actor, film director and narrator well known for having an amazing voice. A good narrating voice means that they wouldn't have to pay someone else with a narrating voice to come on and narrate for them, as Morgan Freeman can both act and narrate at the same time. This means the story would be involved with the narration, and at the same time, it would be useful to have budget wise. Some well known roles he has played are 'Robin Hood: Prince of Thieves', a British-american adventure film about the fictional character 'Robin Hood', 'Driving Miss Daisy', a romance film about a chauffeur and his passenger slowly forming a relationship, and 'Glory', an american-drama war film about the civil war. Morgan Freeman by this time hasn't had many leading roles in films, but at the same time was widely known either way. Morgan Freeman, whilst not too famous, is also useful to have due to his substantial acting skills and his future potentiality in the career of acting, with the potential of him being famous and making more movies sell later in the future. Whilst this might not seem to helpful to start with, it's helpful in the long run by ensuring that a steady cash flow would be sustained for a longer period of time, and it also gives the movie more recognition and more potentiality on becoming famous again later down the line when Morgan Freeman's involved with another big hit film.
The way they put the more famous people at the beginnings is to try and attract more attention to the movie, as it would make more people interested due to the actors, Most movies do this, because if they put the less famous actors first then the whole beginning would be wasted.
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